Industry News

Agents, stop wasting money on advertising

7 steps to more effective marketing
Published on Aug 1, 2008

Most real estate agents advertise, but very few have effective marketing campaigns. Do you know the difference? Jennifer Cummings is America's leading real estate marketing coach. She helped Christina Martinez, America's top-producing real estate agent, increase her commission earnings from $4 million to $7 million in only seven months. What's the secret to her success? Marketing -- rather than advertising. According to Jennifer, most real estate agents advertise, but very few know how to market. "Advertising" creates attention and promotes an image or brand. "Marketing," in contrast, compels someone to buy. Marketing is the number one way to build your business. An effective marketing campaign has seven steps. 1. Practice "Potato Chip Marketing" Jennifer calls this "give-to-get marketing." Imagine that you are on a reality show. To win $100,000, you must persuade 20 squirrels to eat out of your hand. Your only tool is a bag of pota...

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