Zillow, MyNewPlace climb Web rankings

ActiveRain, Curbed.com among fast-rising sites

Real estate site Zillow.com climbed from sixth place in June to third place in July and apartment search site MyNewPlace.com rose from 19th place to 16th in the latest monthly ranking of real estate Web sites released by Web metrics company Hitwise.

Brokerage company ZipRealty’s Web site slid from third in June to fifth in July in the rankings, which are based on total visits to real estate category Web sites.

Move Inc.’s category-leading site Realtor.com, which is operated through an agreement with the National Association of Realtors, had a 7.3 percent market share of visits to the category in July, compared with second-place Yahoo Real Estate, at realestate.yahoo.com, which had a 3.06 percent market share.

MSN Real Estate’s realestate.msn.com site fell from 15th in June to 17th in July, rental site ForRent.com dropped from 17th to 19th in the rankings, and Realtor.com’s sister site, Move.com, rose from 22nd in June to 20th in July.

Curbed.com, a real estate blog site, ranked among the fastest-climbing real estate category Web sites for the four-month period ending in July, Hitwise reported. Curbed.com climbed 383 places to 94th on the list in market share for visitors to real estate category sites.

PropertyLine.com, a site focused on the marketing of commercial properties and the promotion of commercial brokerage companies, moved up 414 places to 999th in the Hitwise real estate rankings; and KCStar.2.Homescape.com, a part of Classified Ventures’ Homescape.com search site, jumped 277 places to 817th.

TheMLS.com moved up 83 places to 77th; PrudentialCal.com, the Prudential California Realty site, moved up 79 places to 323rd; ColoProperty.com, a Colorado real estate search site, moved up 58 places to 212th place; brokerage site Redfin.com moved up 49 places to 48th place; My.Realtor.com moved up 33 places to 75th; real estate brokerage site Movoto.com moved up 23 places to 91st; and real estate blog network ActiveRain.com moved up 16 places to 52nd in the Hitwise rankings.

The top search terms leading to real estate category Web sites during the four-week period ended July 26 were: "Realtor.com," "remax," "zillow.com," "zillow," "real estate," "apartments," "realtor," "coldwell banker," "century 21," and "for sale by owner," in that order.

About 25.6 percent of all visits to real estate category Web sites went to the top-10 category Web sites in July, with 36.9 percent going to the top-20 Web sites and 65.5 percent going to the top-100 sites. The average visit duration for real estate category Web sites in July was 11 minutes, 28 seconds, a slight decrease from 11 minutes, 45 seconds in June.

Real estate category sties that did not appear on the top-100 list in June and joined the top-100 list in July include: my.realtor.com, themls.com, realtyusa.com, movoto.com, curbed.com, circlepix.com, realtor.org, foreclosurestore.com and realestateshows.com.

Real estate category sites that ranked among the top-100 in June but left the list in July include: realtystore.com, livingchoices.com, homefinderconnect.com, newhomesource.com, californiamoves.com, buyatimeshare.com, sibcycline.com, home-listings.org and seniorhousingnet.com.

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