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Brokerages can learn from Prudential Georgia

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Editor's note: The following is a reader comment in response to an Aug. 19 Inman News story, "Real estate company makes the news." "In any business, you lead, follow or get out of the way. This is a great example of deciding on leadership and blazing a trail for others to follow. I agree with Tony Floyd that tackling a project of this magnitude should not be entered into haphazardly. Making certain that content, production and presentation are all of network broadcast quality is key to the credibility of these videos for consumers. "It's great to see a company like Prudential Georgia Realty raising the bar for everyone else. Ultimately it helps the entire industry to see this kind of consumer-focused innovation executed so well. It puts it within the grasp of others and challenges brokerages across the country to focus on new ways of bringing value to the consumers in their own local markets. Well done!" --Catherine Read *** What's your opinion? L...