Industry NewsTechnology

Study: Real estate search sites produce results

Brokers generate traffic, leads from third-party sources

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A real estate technology company and an industry consulting firm report that Yahoo's real estate portal, Trulia, the Google Base classified site and Zillow are among the top third-party sources of online traffic to brokers' property listings in a case study of a multiple listing service region in Nevada. The case study, conducted by real estate consulting company The WAV Group and published by Threewide Corp., focuses on Threewide's ListHub, a listings syndication tool, and its use by brokers members of the Northern Nevada Regional MLS. That MLS has about 3,100 subscribers and their access to ListHub allows subscribers to distribute property listings information to any of 21 online property-search sites. Point2, vFlyer and Postlets, are also among the real estate technology companies that offer listings distribution tools for real estate professionals. Yahoo Real Estate, at realestate.yahoo.com, is the top source of consumer visits to property listings for the MLS's subscribe...