Stayin' alive in a shrunken real estate market

Diary of a Real Estate Rookie

So we just had this discussion in the office today: How are we going to increase business?

Five years ago, lots of real estate agents knew the answer to that question: We can just get a share of an ever-increasing market! Home-ownership rates had been trending up and there were about 6 million transactions a year, so eager salespeople would just sell newbies their first home or boomers their second.