Fidelity National Financial Inc. is offering a new public face for multiple listing services, in the form of customized online property-search portals. The company’s Cyberhomes MLS Portal allows MLSs to customize and brand public-search sites that are powered by frequent updates of MLS-supplied information.

The sites are integrated with a Cyberhomes ad network and can generate revenue from national, regional and local advertisers who contract with Cyberhomes Media Group and advertisers who contract directly with the MLS. In addition to property information, the portals can provide market statistics and local school reports. The portals are also available to brokers and real estate franchise companies.

SoCalMLS, the largest MLS in California with about 55,000 members, is the first adopter of the Cyberhomes public-facing MLS portal. The sites are intended to direct leads to real estate professionals. SoCalMLS CEO Russ Bergeron said in a statement that within a few months of launching the MLS portal "our members are now receiving thousands of quality leads per month," and the site draws about 200,000 unique monthly visitors.

***

What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×