Century 21, RE/MAX, Coldwell Banker and Prudential are among the leaders in real estate brand awareness, according to the results of an online consumer survey. They survey, which is based on 875 online interviews between March 3 and Aug. 10 with U.S. adults who bought or sold a home in the past two years or plan to purchase or sell a home in the next two years, was conducted for Century 21 by Millward Brown, a market research company. About 97 percent of respondents in the latest survey noted that they have "seen or heard of" the Century 21 brand, compared with 93 percent for RE/MAX, 89 percent for Coldwell Banker, 75 percent for Prudential, 51 percent for ERA, 38 percent for GMAC, 33 percent for Keller Williams, 18 percent for Weichert and 14 percent for Realty Executi...
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