BrokerageIndustry News

Real estate execs see opportunity in ‘Shift’

Book review: 'Shift: How Top Real Estate Agents Tackle Tough Times'
Published on Dec 9, 2008

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by CareyBot

There's certainly no doubt that we're currently in the midst of one of the most challenging real estate markets in decades, but if the authors of the book "Shift: How Top Real Estate Agents Tackle Tough Times" are to believed, this also marks a time of great opportunity.

Written in a fairly elementary format by Keller-Williams Realty co-founder Gary Keller and colleagues Dave Jenks and Jay Papasan, the book acts as both a primer for newly minted agents as well as a supportive roadmap for veteran agents in need of an attitude tune-up.