BrokerageIndustry News

Real estate execs see opportunity in ‘Shift’

Book review: 'Shift: How Top Real Estate Agents Tackle Tough Times'
Published on Dec 9, 2008

Book review Title: "Shift: How Top Real Estate Agents Tackle Tough Times" Authors: Gary Keller, Dave Jenks and Jay Papasan Publisher: McGraw Hill, 295 pages, $21.95. "The worst that happens to you can be the best thing for you, if you don't let it get the best of you." --Will Rogers There's certainly no doubt that we're currently in the midst of one of the most challenging real estate markets in decades, but if the authors of the book "Shift: How Top Real Estate Agents Tackle Tough Times" are to believed, this also marks a time of great opportunity. Written in a fairly elementary format by Keller-Williams Realty co-founder Gary Keller and colleagues Dave Jenks and Jay Papasan, the book acts as both a primer for newly minted agents as well as a supportive roadmap for veteran agents in need of an attitude tune-up. Although Keller and his co-authors -- who also wrote "The Millionaire Real Estate Agent" and "The Millionaire Rea...