BrokerageIndustry News

Rebuilding trust, image in downturn

Roadmap to Recovery: Town hall audio conference

Falling home prices and mortgage rates could get many would-be home buyers off the fence in 2009, but many will continue to be wary of "catching a falling knife" or won't be able to get financing if they're ready to buy. It will be up to a shrinking cadre of knowledgeable, tech-savvy agents and brokers to rebuild trust with consumers by providing "value added" information and insight to clients while finding ways to cut their own costs in order to boost razor-thin profit margins. Those were some of the views expressed by participants in an Inman News "Roadmap to Recovery" town hall meeting via teleconference Wednesday. The Roadmap to Recovery initiative asks Inman News readers to "reinvent the real estate industry and revive the housing market." Participants in the town hall meeting -- broker and blogger Kris Berg of San Diego Castles Realty; Cyberhomes Senior Vice President Marty Frame; Pam O'Connor, president and CEO of Leading Real E...

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