Editor's note: Inman News has conducted a future-focused real estate industry survey as a part of its Roadmap to Recovery editorial project that is exploring the future of the real estate industry. This article is part of a series analyzing the results of the Roadmap survey. Inman News has also conducted a separate survey on the Future of Real Estate Commissions. Click to read the first, second and third articles in the series. Blogging and social networking may be all the rage, but don't discount the value of old-fashioned lead generation, word-of-mouth referrals and even print advertising, Inman News readers say. The latest wrinkles in online marketing are bearing fruit for many who adopt them, but it's also important to maintain a personal touch in dealing with prospects and clients, a survey of more than 700 Inman News readers suggests. Survey respondents emphasized the importance of training and demonstrating to consumers that they can offer expertise and insight on th...
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