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Homescape rebrands

Real estate tech brief

Real estate search and information site Homescape recently announced a name change to HomeFinder.com after focus groups decided the new brand more "clearly reflects what the Web site offers and what consumers want -- to find a home." The rebrand launch comes complete with a "new logo and an updated look and feel," according to a press statement. Along with 3.2 million property listings, the site includes a new Green Buying Guide; a consumer-focused blog, Opening Doors; and local market information, including neighborhood and recent sales data. "HomeFinder.com is still an unmatched site with a prominent and complete group of newspaper and industry partners connecting home buyers and sellers with local home listings and information," said Tim Fagan, president of the Real Estate Division of Classified Ventures LLC, HomeFinder's parent company. Classified Ventures is a strategic joint venture owned by AH Belo Corp.; Gannett Co. Inc.; The McClatc...

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