Industry NewsTechnology

Who are they and what do they want?

Experts offer tips on Web analytics
Published on Jan 19, 2009

There's more to Web analytics than holding a clicker and counting the number of people who come to your site and watching where they go. Web analytics is about learning everything you can about your visitors, their intentions and needs. With a deeper understanding of how they use your site, you can tweak it to guide them not only to information they are seeking, but to your "call to action" -- whether that's buying a pair of shoes or contacting a real estate agent about a listing. Tips for getting the most out of Web analytics from some of the most knowledgeable pros in the business were offered up at the "Down and Dirty Analytics" panel at Inman News Real Estate Connect conference this month in New York City. Web analytics tools gather data information such as how people find your site, where they go when they get there, and how long they stay. But the numbers by themselves aren't that useful. It's how you slice and dice them -- and how you respond to ...

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