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72 hours to sell a home

Perspective: From the Future of Real Estate Marketing blog

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It must be something in the water. Or maybe it's just the fact they're working in one of the most competitive real estate markets in North America. Whatever it is, it seems like Vancouver-based Realtors are really pushing the envelope when it comes to new media marketing (see Video isn't just about listings). Kye Grace is one of those Realtors. He recently completed a marathon open house: three days nonstop, embedding himself in a downtown luxury condo he was trying to sell. But what makes this open house story different was he conducted it entirely online. Grace live-streamed the entire 72 hours over the Internet on his Web site, 72houropenhouse.com. He used the video-streaming service Ustream.tv to connect with potential buyers through the embedded chat window and fielded questions through other social media tools like Twitter. It's just this sort of creative thinking around marketing that's going to get you and your listings noticed these days. Certainly, there's no dou...