Industry NewsTechnology

Think global, think video

Part 1: Marketing on a budget
Published on Feb 2, 2009

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Direct from Real Estate Connect in New York City, here's what the real estate industry's most talented leaders had to say about two of the most important trends that will reshape your business in 2009.

1. Put it local but take it global
Most real estate agents distribute their listings to as many local sources as possible. The latest trend, however, is to "put it local, but take it global." On average, agents who have international clients make 50 percent more than other agents do. Furthermore, if you have an international client, there is a 50 percent chance they will actually close a transaction.