BrokerageIndustry News

The dying paradigm of ‘us’ vs. ‘them’

Roadmap to Recovery: Essay
Published on Feb 5, 2009

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by CareyBot

In the past 25 years that I have been in the residential real estate industry, I have become mildly amused at the cyclical nature of our business. First, we have the market cycles in which we ride giddily on the waves of success due more to the market and less to our own business plan. For years, we float joyfully on the crest, buoyed comfortably by the steady stream of visitors to open houses, calls triggered by our yard signs, and eager responses to our marketing.

After a time, we start to get a tingling sensation down our spine, or maybe the hair on our neck stands out a tad more, as we begin to sense that things may be changing just a little bit.

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