Industry NewsTechnology

Market Leader posts $13.1 million loss

Focus shifts to helping agents generate their own leads
Published on Feb 27, 2009

HouseValues.com parent company Market Leader Inc. says it's pinned its hopes for the future on a new platform that helps agents generate and manage their own leads. Market Leader reported a $13.1 million net loss for 2008 Thursday, despite cost-cutting measures that helped the company maintain positive cash flow from operations in the face of a nearly 36 percent decline in revenue.Company executives said much of the loss for the year stemmed from noncash write-downs that reflect a revised assessment of the value of the company's intangible "goodwill" assets -- the value of its brand name and technology, for example -- versus its book value.Most of Market Leader's $8.8 million in fourth-quarter losses consisted of $6.2 million in noncash charges, including a $4.9 million goodwill write-down. The company also wrote down the value of its $2.75 million investment in real estate social networking site and blogging platform ActiveRain by $1.3 million.Formerly known as HouseValues ...

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