HouseValues.com parent company Market Leader Inc. says it's pinned its hopes for the future on a new platform that helps agents generate and manage their own leads. Market Leader reported a $13.1 million net loss for 2008 Thursday, despite cost-cutting measures that helped the company maintain positive cash flow from operations in the face of a nearly 36 percent decline in revenue.Company executives said much of the loss for the year stemmed from noncash write-downs that reflect a revised assessment of the value of the company's intangible "goodwill" assets -- the value of its brand name and technology, for example -- versus its book value.Most of Market Leader's $8.8 million in fourth-quarter losses consisted of $6.2 million in noncash charges, including a $4.9 million goodwill write-down. The company also wrote down the value of its $2.75 million investment in real estate social networking site and blogging platform ActiveRain by $1.3 million.Formerly known as HouseValues ...
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