A couple of days ago Starbucks announced a new deal: coffee and breakfast for under $4. On the newscast I watched a company official state that the new breakfast deal is designed to stimulate sales and give consumers something affordable. Starbucks gets the recession. In the real estate industry we have an ongoing discussion about compensation. Honestly, I don't think the consumer is nearly as interested in how much we make as they are in their bottom line when they sell their home. I don't care how much my clients make either. It isn't any of my business. We need to divorce compensation from commission. The two are closely related, but they are also two separate issues. Consumers care about the commission part, and we care about the compensation part. As a consumer, I am more interested in how much I pay for breakfast than I am in what kind of a profit Starbucks makes. I go for the highest quality at the lowest price and for the most convenience. If I have to wait in line ...
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