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Zillow turns off ‘it’s for sale’ button

Some brokers objected to public ID'ing homes for sale

Listing and valuation portal Zillow.com will no longer allow just anyone to flag homes in its database to "tell us it's for sale." In announcing the change Thursday, Zillow said allowing any user -- not just property owners and listing agents -- to report that a property in its database was "for sale" was a little-used feature that antagonized some real estate agents and brokers. Only 4,323 properties on the site were reported as for sale by someone other than the owner or listing agent -- less than one one-hundredth of a percent of the site's listings. Zillow Chief Operating Officer Spencer Rascoff said some brokers have disliked the feature since it was launched two years ago, as a component of the site's community and social networking tools. After "many conversations with our brokerage partners," Rascoff said in a blog post, "we're listening and we're yanking it," rather than "continue to apologize for and explain away this ...

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