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RealEstate.com pushes listings to YouTube

Agents offered free featured listings

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Real estate brokerage and Web portal RealEstate.com has put virtual tours of all of its agents' listings on a dedicated YouTube "channel," and will do the same for any broker or agent with featured listings on the company's site. The YouTube channel shows RealEstate.com's commitment to helping its 1,100 agents and other partners bring information to platforms consumers are using, said Greg Hanson, senior vice president and general manager of RealEstate.com. Rather than "driving (consumers) to one or another interface, we'll use what's effective," Hanson said. "Consumers are already there, because they like the YouTube experience so much. Ultimately, the traffic will come back to us." In addition to being a full-service real estate brokerage active in 20 markets, RealEstate.com operates a Web portal offering home search and valuation tools with access to 2.5 million MLS-based property listings, and earns broker-to-broker referral fees from part...