Industry NewsTechnology

Not my listing? Not my problem

Study finds poor response to inquiries about other brokers' listings
Published on Apr 3, 2009

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by CareyBot

Most real estate agents won't expend much effort responding to inquries generated by their own Web sites when they concern another broker's listings -- if they respond to them at all -- according to a "secret shopper" test of 100 IDX-powered broker Web sites by the consulting firm WAV Group.

The test was aimed at exploring whether Internet Data Exchange (IDX) reciprocity agreements are serving the needs of consumers, or if they undermine the relationship between consumers and Realtors by over-representing the depth of knowledge a site owner has about listing details.

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