Most real estate agents won't expend much effort responding to inquiries generated by their own Web sites when they concern another broker's listings -- if they respond to them at all -- according to a "secret shopper" test of 100 IDX-powered broker Web sites by the consulting firm WAV Group. The test was aimed at exploring whether Internet Data Exchange (IDX) reciprocity agreements are serving the needs of consumers, or if they undermine the relationship between consumers and Realtors by overrepresenting the depth of knowledge a site owner has about listing details. Many real estate brokers display not only their own listings on their Web sites, but those of other members of their multiple listings service (MLS) via IDX agreements governing the sharing and display of property information online. Those brokers will commonly refer inquiries that come through their Web sites to their own agents, even when the inquiries concern properties listed by another broker. ...
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