Hacker Connect January 16 in New York
An event for and by the real estate tech community

Consumers are hungry for information about nearby goods and services, but search engines often have trouble figuring out where a business is located by crawling its Web site. To bring those consumers to them online, real estate brokers and agents need a search-engine optimization (SEO) strategy built around "localism" -- including a city name and product built into their URL. A "hub, spoke and rim" network of interlinking Web sites can further boost the effectiveness of a localism strategy, and exposing listings to search-engine spiders will also help brokers and agents compete with big sites like Trulia and Zillow. Those are some of the findings in a new white paper from the WAV Group consulting firm, "Geo-Domain Targeting trending to assist Real Estat...