Hacker Connect January 16 in New York
An event for and by the real estate tech community

FrontDoor.com, HGTV's foray into the real estate search space, now lets you sign in to the site (sort of) with your Facebook account. It's a great idea in theory -- I'm all for lowering the friction points that exist to interact with any site. Sign-up processes, while necessary, are often clumsy and time consuming as a user. Letting me use one of existing online profiles through Facebook Connect, Google Friend Connect or even OpenID makes that step a breeze. One click and I'm in. Use of universal logins are in their infancy for sure. OpenID is gaining ground but you may as well use Navajo on your site as far as mainstream consumers are concerned. So kudos to FrontDoor for taking a step in the right direction. Their product is clearly aimed at the middle-of-the-bell...