Industry NewsOpinion

Domo arigato, Animoto

Perspective: Site automates slide-show videos
Published on Jun 4, 2009

By JOSEPH FERRARA Imagine doing listing presentations and telling every home seller your marketing plan includes making and distributing a video of their home. Do you think you would get more listings? You bet you would. I know what you're thinking -- "Video costs too much money and takes too much time to make. Besides, how do I know the guy I hire knows what he's doing? I don't even know who to call. Plus, there's editing, copywriting … oh yeah, I'll have to talk into a camera (I hate my voice and the camera adds 10 pounds I can't afford) -- No way!" There is an easy way to get professional-looking video with no technical skills, no editing, and no scripts … and it's called Animoto.com. I know real estate brokers who use it in place of slide shows. It's not full-motion video -- Animoto takes still photographs and images, adds music you select from their library or your own, and automatically creates a slide-show video with some snazzy effects. Each video is a ...

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