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Keller Williams offering RealtyTrac data

Foreclosures have own landing page

Keller Williams Realty Inc. is providing limited access to data compiled by RealtyTrac on preforeclosure, auction and bank-owned foreclosure properties through a separate landing page on the brokerage's national Web site, KW.com.In announcing the partnership with Keller Williams, RealtyTrac said it will be soon add educational content on foreclosures "and other valuable resources to help the company's associates and customers."RealtyTrac also provides partial data from its database of foreclosure properties to national listings aggregators including Trulia.com and Yahoo! Real Estate. Because many properties in foreclosure are not for sale, and because the dollar amount of a lien against the property may be mistaken for an asking price, consumers are sometimes confused when distressed properties turn up alongside for-sale listings in search results (see story).Consumers seeking foreclosure data at KW.com are directed to a dedicated landing page, where partial data from RealtyT...

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