Hacker Connect January 16 in New York
An event for and by the real estate tech community

Since I don't live in the San Francisco Bay Area, where I hear that posting Yelp.com reviews in eateries is now prevalent, I snapped a photo of a Yelp reviews sign in the window prior to entering Damon and Pythias in Calabasas, Calif., on my way home from a week's worth of meetings with brokers throughout the state. It got me thinking. I don't buy it As a part of an analysis we offer brokers -- drilling down into their systems, Web sites, marketing, technology, vendors, etc. -- we spend time with their agents, attempting to gain a deeper understanding of the broker brand and what it means from their perspective. Through this exchange I also gain insight into their understanding of social media. Out of the 400 agents I spoke with last week, only 18 dabbled in social media. Out of t...