Industry NewsTechnology

What social media is, ain’t

Hint: It's not about technology

These days, it seems you can't go to a gathering of more than two Realtors in the same room without "social media" coming up in conversation somehow. The real estate industry has embraced social media the way Wall Street has embraced bailout money from the feds: often badly, and without understanding consequences. In fact, there is precious little consensus on what the term "social media" even means. To some, it means a bunch of new places to tell people about their listings or how great they are; to others it means a gigantic 24/7 "chat-fest," like teens circa-1996 discovering AOL chat rooms for the first time. Still to others, social media represents a whole platform for managing relationships. Recognizing that opinions are like … um … "belly buttons," since everyone has one, I nonetheless believe there are some things worth considering. What social media is First, social media is media. Second, social media is social. So much...

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