AgentIndustry News

Selling to the super-rich

From Global Edge
Published on Jun 18, 2009

Editor's note: This item is republished with permission from Global Edge Marketing Ltd. The original post can be viewed here. Bernard Hornung, an independent property consultant specializing in foreclosed and heavily discounted residential and commercial properties in London for cash-rich buyers, first made a name for himself selling holiday rentals in Sotogrande for the 1997 Ryder Cup, which was hosted by Valderrama. He sold US $6 million rentals in less than a week, and his clients included George Bush Sr. and members of the British Royal Family. He went on to become sales director at Sotogrande, arguably Spain's most famous luxury resort. At the peak of the boom he was selling over €80 million of property a year. Those days are over. He now focuses his time selling real estate to the super-rich. Global Edge founder Ashley Rigg caught up with him to ask his advice on how agents & developers should go about selling to this highly sought-after demographic. Ashley R...

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