Industry NewsNews Brief

Realestate.com goes social, launches Town Square

From Future of Real Estate Marketing
Published on Jun 24, 2009

Realestate.com, the online real estate destination owned by the online mortgage giant LendingTree, rolled out a new sitewide redesign last week. The new design is clean, fast and eminently usable. And while not as tricked out as some of its competitors, the site is a very capable competitor. Results are returned in a very easy-to-understand fashion. Realestate.com is not a pure search play though. Like its online counterparts Redfin and ZipRealty, it also maintains a number of local offices and a "boots on the ground" (call it a "signs in the yards") brand in a dozen or so states. In addition to the redesign of its search tool, Realestate.com has also launched a community section on their site, which they're calling Town Square. "Town Square will bring the worlds of online and in-person real estate together in an interactive social community. By visiting Town Square, consumers can access valuable insight from agents, share their experiences, lea...

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