OpinionIndustry News

Realestate.com goes social, launches Town Square

From Future of Real Estate Marketing

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Realestate.com, the online real estate destination owned by the online mortgage giant LendingTree, rolled out a new sitewide redesign last week. The new design is clean, fast and eminently usable. And while not as tricked out as some of its competitors, the site is a very capable competitor. Results are returned in a very easy-to-understand fashion. Realestate.com is not a pure search play though. Like its online counterparts Redfin and ZipRealty, it also maintains a number of local offices and a "boots on the ground" (call it a "signs in the yards") brand in a dozen or so states. In addition to the redesign of its search tool, Realestate.com has also launched a community section on their site, which they're calling Town Square. "Town Square will bring the worlds of online and in-person real estate together in an interactive social community. By visiting Town Square, consumers can access valuable insight from agents, share their experiences, lea...