Editor's note: This is part one in a two-part series. Click here to read Part 2. The corridors of real estate echo with the anxious cacophony of futuristic business model chatter. Environmental branding, virtual space, marketing, social media and stemming the ooze of profitability caused by the open gash of lopsided splits are now on the gurney as the present model heads for open-heart surgery. Stat. Today's brokerage is dying. Its value proposition, earnings and moribund branding all are in dire need of defibrillation. Clear! Its future hangs in the balance. A ghostly spirit invisibly hovers over its stilling life form, hoping for resuscitation and a second chance to exact influence over the marketplace. Given the prognosis, today's brokerage must look to the future. It needs...
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