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Repositioning for the future

The Davison Files

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Editor's note: This is the final part in a two-part series. Click here to read Part 1: "New brokerage model: from bust to boom." A brokerage model of the future is coming. Some might suggest they're already here. One might be stealing your client right now. In the blink of an eye Hawaii Life Real Estate Services launched and became the No. 1 real estate site in Kauai. Soon after, they went from a pretty for-sale-by-owner site and search portal to a full-fledged real estate brokerage. Their lava has now spread to the Big Island, destroying some of the old growth that lay in their path. You may be wondering what you'll do if they open in your town. Stop. Start wondering what can you do right now to make sure that if they do, they'll fail. Repositioning yourself for the future Yours could be a brokerage of the future. Your small boutique with 25 amazing agents could easily displace the old brand that has been there forever and has, over the long haul, brought ...