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A stickier real estate Web site

Tech Tool Shed

I want to share with you what I consider the best Web site tool to help keep readers engaged on your Web site. But first, some comments about Web site stickiness. When referring to Web sites, stickiness is defined as the amount of time spent on a site over a given period of time. The longer you can keep readers on your Web site or blog, the more information they can get and the better the chances they will contact you for business. Sticky Web sites also increase the percentage of repeat visitors, another variable that leads to greater conversion. If visitors hit and run from your site, they probably won't be back. Getting sticky So what makes a Web site sticky? Certainly, it's part layout, logical navigation, interactivity, look and feel, and the absence of clutter and distracting elements, such as pop-up ads. This is what I'd call good design. But many would argue the ultimate sticky element is good content. I agree (it might even trump good design -- I'd drive through ...

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