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'Inbound marketing' pays off for agents

Are you still relying on old-fashioned "outbound marketing" techniques? If so, it's time to make the shift to the hottest new way to reach today's Web 2.0 consumers: "inbound marketing." Outbound Marketing For years, the real estate industry has relied on the old "hunt 'em, tell 'em, and sell 'em" model of marketing. You know the drill. Door knock, cold call, mail to your geographical farm, advertise in print publications, and plaster your face on billboards. When you do get a lead, be prepared with the right scripts that tell them how good you are. And of course, don't forget all those powerful closing scripts and dialogues. You can't afford to be unprepared when it's time to close the deal. Another term for "hunt 'em, tell 'em, and sell 'em" is "outbound marketing." Outbound marketing is all about finding customers by advertising. A major challenge with outbound marketing is how long it takes to work. For example, if you...

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