Industry NewsTechnology

A time to spam

When marketing messages are OK
Published on Jul 9, 2009

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by CareyBot

There is no greater insult in the Metaverse than to call someone a spammer. SPAM -- even the word sounds ugly: "SSSS-PAM."

It conjures up visions of pink fleshy things coated in gelatin. Yet, spam afflicts us all in every useful communication channel.

When e-mail was the province of academics and computer geeks who knew Unix, e-mail spam was an unknown phenomenon.