Expert Realty, a Florida real estate company launched in 2005, has expanded its relationship to provide a range of services to The Keyes Co. Inc., a South Florida real estate brokerage company that got its start in 1926.
Founded by Glenn Cohen as a discount brokerage company in 2005, Expert Realty changed its business model in 2006 to focus on search-engine optimization, lead generation and conversion, and other outsourced real estate business processes.
Cohen earlier created YHD.com, a discount real estate company that became the U.S. real estate operations of Foxtons, a real estate company based in London, England. Foxtons bought out Cohen in March 2004 and its U.S. operations fizzled in bankruptcy proceedings in 2007.
Expert Realty has provided some business services to The Keyes Co., which has about 1,500 agents and 30 offices, for about a year.
The expanded relationship includes the launch of a new Keyes Web site at ExpertRealty.com and the planned launch of HomeBase, a Web-based customer relations management software package for Keyes agents and brokers.
Cohen said that Expert Realty is also planning to redesign the Keyes.com corporate Web site and its agent Web sites.
While Expert Realty still maintains a brokerage license, the company is not active in the business of brokerage, Cohen said. Likewise, the affiliated title and loan companies that Expert Realty had established are no longer active, he said. …CONTINUED