Agent

Soundtrack to a buyer’s heart

Mood of the Market
Published on Jul 13, 2009

Editor's note: This is the third part of a four-part series on sensory homebuying. See Part 1, Part 2 and Part 4. Intuitively, it would seem that views -- whether of the mountains, the ocean, the bay or even the neighbor's rusty, leaf-crammed gutters -- are the most influential sensations originating outside of a given home on a prospective buyer's impressions of the property. I submit that this intuition is dead wrong. Sound, in my experience, is the single sensory factor that poses the most substantive deal-making or -breaking power within the mind of a homebuyer of those sensory elements that are largely external to the property itself. Consider this: With views, one must actually stand near or at a window, on a deck or otherwise locate oneself particularly and then intentionally stop your other tasks and look at the outdoors.Many homebuyers know that they will rarely partake of views in their daily routine of living in a home, or simply have more pressing reasons to ch...

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