Agent

Soundtrack to a buyer’s heart

Mood of the Market
Published on Jul 13, 2009

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by CareyBot

Intuitively, it would seem that views -- whether of the mountains, the ocean, the bay or even the neighbor's rusty, leaf-crammed gutters -- are the most influential sensations originating outside of a given home on a prospective buyer's impressions of the property.

I submit that this intuition is dead wrong.

Sound, in my experience, is the single sensory factor that poses the most substantive deal-making or -breaking power within the mind of a homebuyer of those sensory elements that are largely external to the property itself.

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