Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Overpricing your listing can cause your property to sit on the market for months. How can you tell what the correct listing price is for your property? Last week's column looked at four of the most common mistakes that can cause sellers to overprice their property. Today's column provides a case study that illustrates the steps you and/or your listing agent must take to properly set the correct price for your property. If you're like most sellers, you want to obtain the highest possible amount from your real estate sale. With the creation of online automated pricing tools such as those provided by HomeGain.com and Zillow.com (there are several others but we'll use these as examples), many sellers have turned to these tools as a way to establish what their property is worth.These ...