Don't worry. This isn't going to be another article on social media. Like you, I am starting to feel like we have come dangerously close to beating that horse senseless.
And it's not another article on spam. Spam is not exactly breaking news. Dating back centuries, even before the cross-directory or the Omaha Steaks catalog, we had firmly established ourselves as an annoying, opportunistic species.
I suspect entrepreneurial Oog liked to draw pictures of his flint inventory on all of the other guys' cave walls when they weren't looking. I bet he even sent out calendar magnets on the off chance that when someone got a hankering for fire, they would think of him.