BofA marketing through brokerages

ZipRealty, RE/MAX, Prudential California helping hawk loans

Bank of America Home Loans has entering into marketing agreements with national and regional real estate brokerages in which the lender pays for the right to provide tools to consumers, advertise its rates and products, and generate leads on the brokerages’ Web sites.

The latest such deal, announced Wednesday, will put the "Bank of America Mortgage Center" on, allowing visitors to the site to research loan products, get preapproved, or apply for a mortgage online beginning in September.