SAN FRANCISCO -- Applications that allow real estate agents and consumers to access for-sale listings and other information on their mobile phones are all the rage, but it may be better to offer no mobile app at all than one that's frustrating to use.There are few shortcuts to developing a good mobile real estate application, but it helps if you know the pitfalls to avoid, three veteran mobile app developers said during a workshop presentation today at Real Estate Connect San Francisco.Apps need to be developed for the specific platform or smart-phone operating system they will run on, said Sasha Aickin, engineering manager for Redfin's search team."If you try to make something that will work anywhere, you're going to be sad," Aickin said. Writing in native code is more expensive, Aickin said, but will provide a better user experience than tackling the job in HTML 5.Find out what information users want access to through your mobile app, and "don't make an ad, make an app...
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