Hacker Connect January 16 in New York
An event for and by the real estate tech community

By LESLIE MLADINICH SAN FRANCISCO -- Figuring out your company's culture and deciding when it's necessary to change are two key steps to building a successful company and keeping it alive with a strong brand, said Alfred Lin, chief operating officer and chief financial officer of Zappos, arguably one of the best branding companies to use the Internet as its sales door. At the Real Estate Connect conference on Thursday, Lin outlined many steps and values that all companies -- whether it's shoes or real estate -- should follow. With a culture focused on building a dream team of visionaries, scientists and artists, and where customers are happy because the employees are happy, Zappos's success has been largely driven by repeat customers. Customers will make 10 million Zappos purcha...