Industry NewsTechnology

Say goodbye to newspaper advertising

New strategy needed before changing course
Published on Aug 6, 2009

Hacker Connect January 16 in New York
An event for and by the real estate tech community

SAN FRANCISCO -- Real estate brokerages can stop buying print advertising -- and even step away from purchases of online banner ads and featured listings -- while still increasing their share of business in their local market.

Tom Tognoli, a founder and the chief operating officer of Intero Real Estate Services, said the company has cut spending on advertising from $3.2 million a year in 2004 to a projected $500,000 this year.