Industry NewsTechnology

New direction for Move

Realtor.com to be destination site for property information

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SAN FRANCISCO -- With a new chief executive officer at the helm, Move Inc. is looking to evolve Realtor.com from a site known primarily for its comprehensive listings to a destination site for property information, in order to attract consumers through the entire "homeownership life cycle."Move will not only aggregate property information from multiple listing services (MLSs) and public records, but help real estate agents and brokers market themselves to consumers by "adding value" to that data, Move CEO Steve Berkowitz said at the Inman Real Estate Connect conference this week.The slowdown in many housing markets has created a much longer "transaction window" for homebuyers and sellers, Berkowitz said, and additional opportunities for real estate agents and brokers to market to them."The world is moving beyond what's for sale at any one time," Berkowitz said. "We can give Realtors a way to market on homes that are not for sale."Selle...