Hacker Connect January 16 in New York
An event for and by the real estate tech community

A California company is attempting to reinvent direct mail as a marketing tool for real estate agents using postcards that feature customized maps displaying recently listed or sold homes near each recipient's address.CoreFact's map-based postcards look like a snapshot of what consumers see when they go online to research market conditions in their neighborhood at any number of real estate-related sites.To bring consumers to agent Web sites also powered by CoreFact, the postcards offer a free home valuation. It's the first step in a "Capture Marketing System" that helps agents manage leads, convert leads into clients, and market clients' properties, CoreFact says.The Hayward, Calif.-based company last week announced its first enterprise-level partnership with Coldwell Banker Resi...