Industry NewsTechnology

Direct mail goes back to the future

CoreFact prints individualized postcards
Published on Sep 10, 2009

Hacker Connect January 16 in New York
An event for and by the real estate tech community

A California company is attempting to reinvent direct mail as a marketing tool for real estate agents using postcards that feature customized maps displaying recently listed or sold homes near each recipient's address.

CoreFact's map-based postcards look like a snapshot of what consumers see when they go online to research market conditions in their neighborhood at any number of real estate-related sites.