Industry NewsTechnology

A new reality: Life on ‘MARS’

Tech Tool Shed
Published on Sep 11, 2009

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by CareyBot

Ready for an experience of a lifetime? How about a trip to "MARS"? Don't worry. You won't get rocket sickness or need a spacesuit. All you'll need is your smartphone camera ... but you can bring some Tang if you wish.

MARS is an acronym for "mobile augmented reality systems." It is software built for mobile devices that displays Web data about the physical world where the device is located. The MARS user can access and visualize data that is tied to their physical location and environment.