How does this happen? I try to reach out to a social media expert only to find that there is no way to reach him. He has a Web site but it doesn't have his contact information on it, and I can't find an e-mail address and there doesn't seem to be one of those contact forms. To make matters worse, his name on Twitter is different than his real name and I never remember what the Twitter name is because it isn't a real word and it doesn't make sense. I don't know him well enough to somehow connect the screen name to his actual name. There is a picture associated with the Twitter profile, but it isn't easily recognizable and I can't connect it with any human face that I recognize. And once I am able to connect his name to his profile, he changes the picture on his profile. A lot of people have some kind of an avatar, such as cartoons or virtual renderings, associated with their online profiles. Others use profile photos featuring several people, and still others were taken fr...
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by Amber Taufen | Today 3:00 A.M.