Internet advertising dominates the home-sale industry, which is not to say that print ads are dead. A good home-for-sale ad -- either online or in a newspaper -- should contain enough factual information to interest a buyer without overstating reality. Sellers and listing agents can go overboard selling their listings. It's usually better to undersell. For instance, your house might have three bedrooms and a bonus room that you use as a fourth bedroom. Unless the bonus room was permitted as a bedroom, you could face adverse legal consequences if you advertise it as a fourth bedroom. A buyer who is looking for four bedrooms might be turned off by the fact that the bonus room doesn't have a closet and technically is not a fourth bedroom. From a sales standpoint, you're likely to hav...
Get Inman via Facebook Messenger
Our top headlines delivered once a day.