Internet advertising dominates the home-sale industry, which is not to say that print ads are dead. A good home-for-sale ad — either online or in a newspaper — should contain enough factual information to interest a buyer without overstating reality.
Sellers and listing agents can go overboard selling their listings. It’s usually better to undersell. For instance, your house might have three bedrooms and a bonus room that you use as a fourth bedroom. Unless the bonus room was permitted as a bedroom, you could face adverse legal consequences if you advertise it as a fourth bedroom.