Make your real estate stats count

Analytics, schmanalytics? Don't give up yet

I recently took part in the most amazing panel on Internet marketing ever. Two other panelists and I spoke on Internet marketing, Web site optimization, and social media at a fantastic conference on distressed properties. Well, that was supposed to be the topic of the panel, at least.

The other two panelists decided that the more interesting topic was how to run a brokerage focused on selling bank-owned properties (REOs), and I spent most of my time trying to make the point that marketing shouldn’t be an afterthought. I have no idea how successful I was in trying to get that message across.