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The hybrid real estate agent

Letters From the Home Front

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I've been thinking about hybrids a lot lately, and not just because Daughter No. 2 rear-ended one this week. Rather, it was the combination of our recent office meeting and a video I saw mocking the value of technology in our business that sent me off on my latest tangent. You're reading this online so, as my junior driving instructor would say, you are already "down" with the importance of technology. But much like telling my little one-girl destruction derby to stop running into people, telling an agent that technology is important is both painfully obvious and woefully vague, at least where the specifics of successful implementation are concerned. What so many agents fail to realize is that integrating technology into our business does not have to be an all-or-nothing proposition. Granted, where some are concerned, it may seem that way, but these are the agents that statisticians would call the outliers. On the one end, there is the agent who has great success ...