Industry NewsTechnology

The hybrid real estate agent

Letters From the Home Front
Published on Sep 23, 2009

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by CareyBot

I've been thinking about hybrids a lot lately, and not just because Daughter No. 2 rear-ended one this week. Rather, it was the combination of our recent office meeting and a video I saw mocking the value of technology in our business that sent me off on my latest tangent.

You're reading this online so, as my junior driving instructor would say, you are already "down" with the importance of technology. But much like telling my little one-girl destruction derby to stop running into people, telling an agent that technology is important is both painfully obvious and woefully vague, at least where the specifics of successful implementation are concerned.

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