Industry NewsTechnology

The tragedy of a Twitter strategy

Caution: It's not a marketing tool

Don't miss Hacker Connect SF
Take a deep real estate technology dive, Aug 7, 2017

Twitter. The word itself is enough to strike fear and loathing into the hearts of some Hollywood A-listers. And yet, within the real estate industry there is apparently no technology tool that inspires more passion than this microblogging service.

Why, a raging online debate popped up recently between Marc Davison (@1000wattmarc) and Dustin Luther (@tyr) about how to measure influence in the Twittersphere. That debate, in turn, led to this rather interesting post from Marc that included an in-depth interview with Joe Fernandez of Klout -- a service that offers a measure of your social media influence....