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Editor's note: Tara-Nicholle Nelson will lead a free webinar from 10 a.m. to 11 a.m PDT (1 p.m. to 2 p.m. EDT) on Thursday, Oct. 8: "Three Low-Cost Ways to Make More Money by Connecting with Women Real Estate Consumers." Women make or influence an estimated 91 percent of real estate decisions, and they think about, shop for and buy homes differently than men. Click here to register and find out more about real estate's gender factor. In my leisure-time reading lately, I've noticed that several concepts just seem to keep coming up over and over again. And they're not just garden-variety topics, either. Social contagion theory, for example, is a growing area of study in social science that I read about in Psychology Today ("Is Depression Contagious?"), on Deepak Chop...